Just Superb Handy Work
Visual Identity: Logo System, Mascot, Advertisment, Marketing Collateral
THE BRIEF
Just Superb is a North Texas-based handyman shop specializing in plumbing, painting, and lawn services. Known for their exceptional craftsmanship, they pride themselves on excellent customer service, honesty, and affordability. However, their brand identity lacked a cohesive narrative and professional aesthetic. They wanted to move away from a basic logotype and incorporate a character design that would reflect their professionalism and dedication to customer service.
THE SOLUTION
After collaborating with owner James Rabon, we decided to elevate the brand with a bold, industrial look and a custom character inspired by James himself. This personal touch not only symbolizes the pride and dedication he brings to the business but also adds a timeless, vintage charm. The result is a distinctive identity that sets them apart from competitors and reinforces their commitment to quality and service.
“Incredibly professional to work with from start to finish.
The work done for us was so creative and beyond what we expected. Since the new brand has rolled out, we’ve seen more business come through the door!”
— James Rabon, Owner
