THE BRIEF

Luigi’s is an Italian restaurant in North Texas, known for serving New York-style pizza as its most popular dish. Their logos were inconsistent across collateral and signage, and with plans to expand, they wanted to refresh their branding to ensure a strong, consistent visual identity across all touchpoints.

THE SOLUTION

After collaborating with their head of marketing and operations, we decided to keep their existing logo mark but enhance the brand with a defined color palette and typography suite. We chose black as the primary color to set the brand apart and reflect the premium quality of their menu. The rebrand included new assets like pizza boxes, vehicle graphics, and various signage, creating a cohesive brand experience.