THE BRIEF

Roadhouse Recovery is a men’s sober living community based in San Antonio, Texas. As the organization expanded, they needed a new logo and website to support their marketing efforts, generate more leads, and establish a strong foundation as they opened additional locations.

THE SOLUTION

Working closely with owner John Morris, we explored the history of the brand and its future direction. Together, we crafted a unique and adaptable brand identity, along with a website and collateral to represent the brand effectively. During the discovery phase, we identified key brand concepts—an Oracle, a Light Source, and an Alter Ego—that we merged to create a distinctive abstract mark. By combining these elements with a monogram “RR,” we developed a successful, iconic logo.