THE BRIEF

Porter’s is a Texas BBQ joint based in Grabs, Switzerland, specializing in pulled pork and ribs. They blend the low-and-slow smoking methods of Texas BBQ with Swiss cuisine, and have earned a reputation as one of the top food establishments in the area. However, their original logo didn’t reflect their quality. Owner and pitmaster Travis Porter approached me to elevate their existing logo and create a memorable brand that better represented their business. Travis wanted a design that combined elements of Texas and Switzerland, ensuring that the iconic graphics of both regions merged seamlessly into a unified identity.

THE SOLUTION

Throughout the design process, Travis and I explored three distinct directions before settling on one we were both proud of. A key aspect of Porter’s brand was Travis himself—his face and bold, friendly personality were integral to the restaurant's identity. His social media posts prominently featured him, and his presence had become a valuable asset to the business. With this in mind, we incorporated a mascot into the brand identity system, which worked both with and without the primary logo.